Introduction of Transactional SMS In India
SMS is one of the reliable and effective tools for communication in today’s digital world, where sharing information happens in seconds. Businesses utilize bulk SMS services to send messages quickly and in an urgent situation, and transactional SMSs are specifically important in the real-time alerts and updates to business users. This article will discuss what transactional SMS is, how transactional SMS works in India, and the importance of SMS for business communication in India.
What is Transactional SMS In India?
Transactional SMS in India is a potentially important message that businesses send to customers with important information relating to a service or transaction. These messages are automated messages that will go to a user’s mobile at any time of the day, even to users who are on the DND (Do Not Disturb) list. This is one of the major differences between a transactional SMS and a promotional message. Transactional SMS are a valid avenue for sending messages, because users are notified of messages sent on a transactional basis.
Transactional SMS works because they are an urgent message and are time-sensitive. Once users receive transactional SMS, users gain a better user experience and trust in the business that sent their transactional message. Transactional SMS in India has become a business necessity and a source of doing business, especially in banking, e-commerce, health care, education, and other businesses that need a transactional message to ensure their operations run smoothly.
Use Cases of Transactional SMS in India
In India, businesses utilize transactional bulk SMS services in a variety of ways, which tend to follow recognized queuing methods when providing non-emergency communications. Below are some of the most prominent use cases:
Banking: OTPs, transaction-based alerts, and account balance messages.
E-commerce: Order confirmations/messages and shipment tracking.
Healthcare: Transactional messages reminding patients of appointment details and/or test results.
Education: Class schedules, exam notifications, and reminder messages about payment of fees.
Government & Utilities: Reports relating to weather alerts or power cuts and announcements about utility services.
How Transactional SMS Works
When sending a transactional SMS, many backend processes are needed to make the delivery fast and compliant:
A business makes a template that follows TRAI rules.
DLT Registration: It is mandated in India that all SMS templates and sender IDs used must be registered on the DLT, or Distributed Ledger Technology platform.
SMS Gateway/Provider: All SMS templates are mapped to an SMS gateway/provider that gives a fast delivery response.
Routing: The instructions travelled along priority routes to reach customers quickly.
Benefits of Transactional SMS
There are many benefits to using Bulk SMS services for transactional messaging purposes.
Real-time notifications: These messages are ideal for time-sensitive information like OTPs and confirmations.
Widely available: Message reach is extended in low-network areas.
Exceptional open rates: SMS messages are opened at a higher rate than emails.
Builds trust with your customers: Customers will eagerly anticipate quick updates, which adds transparency and reliability to a brand.
Automation: Transactional messaging is a staple to make a CRM or workflow automated.
Legal and Regulatory Considerations in India
To maintain and improve the transactional bulk SMS services in India, TRAI has made rules that are compelling with severe punishment:
- Only entities registered via DLT can send transactional messages.
- Transactional message headers and templates must be approved by DLT.
- Any message that does not comply will be blocked by the operator.
Having an understanding of the rules around transactional messages is important to make sure your messages avoid being blocked or filtered.
Conclusion
As transactional SMS has become a huge asset for businesses, it remains the most credible way to provide reliable and timely updates to their customers. It serves many wonderful purposes for companies in many sectors – e-commerce, banking, healthcare, and education. Choosing the right bulk SMS service provider has helped businesses engage efficiently to reach their audiences and enhance their operations.