In India, small, medium-sized, and even large enterprises need an affordable and effective way to reach customers. The most important channels are: SMS marketing, email marketing, and paid ads. However, while channels such as email and paid ads are more widely recognized, many businesses are beginning to consider SMS marketing now for fast results and loyalty. When you compare the performance of channels in India, the SMS marketing ROI India stands out amongst others as the best in brand engagement, if not the highest ROI!
In this blog, we will examine SMS marketing ROI India and compare it to email and paid advertising. If you are looking for low-cost, high-impact marketing in India, then this will serve as a guide.
Why SMS Marketing is So Effective in India
India is home to more than 1.2 billion mobile subscribers. Most people have at least one mobile phone, and many do not check email regularly, but they definitely check SMS. This makes SMS marketing ROI India a powerful, direct way to reach your audience.
Most SMS messages have an open rate of roughly 98%, and most messages are read within a few minutes. Engagement levels are unparalleled by all the other channels, with email and paid ads. SMS campaigns typically experience a 30–45% response rate, which makes it one of the most effective channels for conversions.
SMS Marketing ROI India at a glance
SMS marketing ROI India delivers a better ROI than many digital channel options as long as your messages are well-timed and targeted to the right audience. SMS sends are affordable in India, generally ranging from ₹0.10 to ₹0.20 per message. Since they are less costly, and most people open their texts quickly, bulk SMS campaigns allow you to reach thousands of customers for minimal fees.
Some companies have had over 5000% ROI on their SMS campaigns, depending on their offers and their audience. Whether your promotional strategy is a flash sale, appointment reminders, or launching a product, SMS will provide expedited results at an affordable price.
Email Marketing ROI
While email marketing in India is still a valuable channel, it returns less ROI than SMS. An average email open rate is approximately 20-25%, and out of those, only 2-5% will scroll through to clicking. Email marketing will work for newsletters, product information, and to create a relationship over time for your customers.
But a crowded inbox is normally the reason for unread email. Email is better for your long-term engagement, although it is slower than SMS marketing and not as direct.
Return on Investment (ROI) for Paid Ads
While you may get immediate traffic from ads on Google’s, Facebook‘s, or Instagram’s platform, they can be costly. In India, a cost per conversion rate can range from ₹500 to ₹2000 or more, depending on the industry. If you are working with conversion rates of 2-5%, you will continually lose money on ads without any return.
Paid ads can be useful for brand awareness, but they may be a costly advertising spend for many small businesses needing a positive ROI–especially if the ads are never optimized.
SMS vs Email: Which one is Better?
Benefits of Text Message Marketing(SMS):
- Immediate delivery and high open rates
- Great for urgent promotions
- Easy to get fast responses
Advantages of Email Marketing:
- Allows in-depth communication
- Builds trust over time
- Perfect for newsletters and updates
Here is the summary of SMS vs Email. SMS marketing ROI India is the best option for fast results and benefits. When it comes to more extensive storytelling and nurturing relationships, email marketing may be a better option. Together, these two channels offer the greatest possibility for success for your marketing strategy.
Affordable Marketing India: Why SMS is Ideal?
- SMS marketing is great for businesses on a tight budget.
- No bidding or design costs make it easy to manage.
- Pricing is straightforward.
- Ideal for local businesses, e-commerce, and services.
- Helps you connect directly with customers without spending much.
Conclusion
If fast, cheap, and measurable outcomes are your goal, then look no further than SMS marketing ROI India. In a country like India, with millions of mobile users, it gets opened and acted on more than emails and ads. Email and paid ads have their place, but SMS gives you a direct way to reach your customers quickly.
Ready to try? Zapim makes SMS marketing ROI India easy and affordable for businesses across India. Start your first campaign today and see the results for yourself.
FAQ
- Is SMS marketing ROI India higher than other marketing channels?
Yes. SMS marketing will usually generate a higher ROI in India than email and paid ads because it is inexpensive and has higher engagement levels.
- How does SMS marketing ROI India compare with email marketing?
SMS has higher open and response rates than email marketing, making it more valuable when promoting a time-sensitive offer or an important communication.
- Affordable marketing India, why does SMS come first?
SMS marketing is inexpensive because it has a low message cost and does not have add-on fees, which makes it a good choice to use for small businesses wanting cheap marketing in India.