The all-time favourite Festival season in India is near, and the excitement among people is also high & positive regarding shopping and traveling. This is the right time to reach early customers for any brand to boost sales and increase customer engagement via festive SMS campaigns. Whether it is sending happy Diwali or Holi messages and promoting your brand. Like limited stock left, Diwali sales up to 20% off, you need a strategic festival SMS campaign.
Festive SMS campaigns are beneficial to all businesses for promoting their services. People usually love travelling with family at this time, so by utilizing this moment, travel businesses can send SMS in bulk saying 25% off for a family trip to any destination.
Upcoming festival and how to capitalize on festive SMS campaigns
Upcoming festivals in India, from the local level to the nationwide, include Ganesh Chaturthi, Dussehra, Diwali, Makar Sankranti, and Holi. In this blog, we discuss strategic festive SMS campaigns for Diwali SMS marketing and Holi promotions.
- Start Early:
Begin planning your festive SMS campaigns as early as September or October to reach shoppers at the right time and drive additional sales.
- Personalize Messages:
Personalize messages by including customers’ names, using recommendations, and adding local elements, as this will increase engagement.
- Generate urgency:
Generate urgency in your messages by incorporating countdowns and using phrases like “limited-time offer” and “last-minute deals.”
- Segment your audience:
Segment your audience so you can send bulk SMS to different groups according to their purchasing behavior
- Give something beyond discounts:
Think beyond discounts for your SMS campaigns; packages, exclusives, or gifts often perform better.
- Link to festive landing pages:
From your SMS campaigns, link to your festive landing page, showing customers your best offers.
- Mention Delivery Options:
From your SMS messages, put the spotlight on fast delivery or click-and-collect options for those who are last-minute shoppers.
- Cross Promotion Aspects:
Make use of data and insights that have come from other marketing channels to enhance your SMS campaigns.
- Remind people of good times
Create content based on moments of nostalgia/tradition, celebration, joy, and togetherness.
- Follow up after the festival.
When your festival is over, be sure to follow up with some thank-you SMS or post-festival deals/offers to help build a loyal relationship with the customer you have just met.
Advantages of festive SMS campaigns for your brands
- Quickly Drive Sales: Holiday SMS campaigns can get people buying instantly and allow you to accrue more money for your business during peak retail time.
- Grab Attention Quickly: Most people look at SMS messages immediately, which means that your customers will see your offers immediately and click on them.
- Create Customer Loyalty: If your company sends personalized messages to people, they think you care about them, and they become happy. which drives business growth by repeat loyal customers.
- Create Personal Connections: You can connect with your customer personally, one-to-one, for a better experience and engagement.
- Inexpensive: SMS is one of the cheapest marketing channels and usually provides a very good return on investment, making it a value for money for any budget.
- Reach More Customers: sending bulk SMS to a large audience by segmenting their interests can help you reach a large audience, including new & existing.
- Promote Limited-Time Offers: SMS is the perfect solution for businesses in last-minute deals and limited-time promotions, which offer a sense of urgency and people are interested in buying.
- Increase Lifetime Value: Customers who regularly engage with festive SMS campaigns often spend more and bring more value to your business in the long run.
Example of customized Diwali SMS marketing and Holi promotions
“Diwali Promotional + festival greetings”
This Diwali, spark connections with your brand name( Zapim!)
Enjoy seamless communication & special festive offers.
Switch to your brand name (Zapim) today – Brighten your business this festive season.
Wishing you a Happy Diwali!
“Limited time offers”
Light up your Diwali with your brand name (Zapim!).
Get exclusive discounts on SMS & VoIP services till Nov 5.
Don’t miss out—celebrate with smarter, cheaper communication.
“Holi Promotional + festival greetings”
Celebrate the colors of connection with your brand name(Zapim) this Holi!
Use flawless SMS & VoIP services to keep conversations energised for your business.
Zapim wishes you a Happy & Colorful Holi!
“Limited time offers”
Splash into savings this Holi with your brand name(Zapim!)
Get special discounts on messaging & VoIP solutions till March 27.
Don’t miss out—connect smarter with your brand name (Zapim).
Conclusion
Festivals in India are not just celebrations; they are opportunities for brands to build, connect, engage, and grow. Zapim provides festive SMS campaigns that drive sales, build loyalty, and develop distinction for Diwali, Holi, and many other festivals. Be ahead of the game, be personal, and leave a permanent impression.
Make this festive season your most profitable yet—launch your festive SMS campaigns with Zapim today!
FAQ
A. How can I send a greeting, in the form of a wish, for a festival?
Just make it warm and simple. “Happy Diwali! I wish you joy, health, and prosperity.”
B. Can festive SMS campaigns be integrated with other marketing channels?
Yes! SMS can be integrated with email, social media, and landing pages to achieve a festive feel and reach a larger customer base.
C. What kind of offers are most appropriate for festive SMS campaigns?
People love offers that are limited-time only, bundle offers for the festive period, discounts, or small giveaways, especially if the message feels personal.
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