Every customer touchpoint, a sign-up, a cart, a support ticket, a renewal date, is a signal. Zapim reads those signals from your product, website and CRM in real time, then uses a drag-and-drop visual builder to turn them into welcome series, lifecycle drips, and win-back flows your customers actually experience as helpful, not spammy.
Trigger flows the moment a customer signs up, abandons a cart, fills a form or completes a transaction; no manual list pulls required.
Merge data from ads, web, app, WhatsApp and offline touchpoints into one profile, so every message reflects the full relationship, not a fragment of it.
Score, predict and route in real time so each customer gets the channel and message most likely to earn a response.
Powering Every Customer Interaction — From First Click to Loyal Repeat Buyer
Capture leads from ads, landing pages, WhatsApp opt-ins and keyword SMS, and route them straight into automated welcome and qualification journeys your prospects see within seconds.
Guide new customers to their first meaningful action — KYC, first purchase, app install — with step-by-step nudges that feel like guidance, not pressure.
Trigger personalised offers, renewal reminders and feedback requests based on behaviour, lifecycle stage and predicted churn risk, so loyal customers stay loyal.
Run promotional, transactional and lifecycle messaging side by side, without losing control of consent, compliance or brand templates.
Brands running on Zapim don't just send more messages — they see stronger conversion, leaner marketing operations and delivery that holds up at enterprise scale. The numbers below reflect what customers experience on the other end of these journeys.
Plug in your CRM, product events, forms, ad platforms and offline lists so Zapim can listen to every signal your customers send.
Start from a template or build custom flows with conditions, waits, and branches mapped to your actual funnel and your customers' actual behaviour.
Combine SMS, WhatsApp, Email, RCS and Voice in a single journey, with a primary channel and automatic fallback so no customer message gets lost.
Track delivery, engagement, conversion and revenue per journey, then iterate with A/B tests and cohort insights to keep improving the customer experience.
Layer AI on top of rule-based flows to score leads, predict churn and recommend the next best offer or message for every customer, automatically. Let AI rewrite copy variations, choose each customer's optimal send time, and personalise content dynamically based on profile and behaviour, without your team leaving Zapim.
Prioritise high-value prospects and fast-track them to sales before a competitor reaches them first.
Spot at-risk customers early and trigger save-the-sale sequences before they disengage for good.
Adjust product, plan or discount recommendations in real time for every individual user.
Marketing automation is software that triggers personalised messages based on customer behaviour or events, a sign-up, a cart, a missed renewal, across multiple channels, not just email. Where email marketing tools send scheduled campaigns to a list, automation platforms like Zapim orchestrate ongoing, event-driven journeys across WhatsApp, SMS, RCS, Email and Voice from a single data source.
Yes — WhatsApp messages typically see open rates near 98%, compared to roughly 20% for email, because customers already check the app dozens of times a day. For businesses, that translates into faster responses on order updates, cart reminders and appointment alerts, and fewer support calls from customers chasing information they didn't see.
Zapim connects your CRM, product events and ad platforms to run event-driven, personalised journeys instead of one-time broadcasts. Campaign tools send a blast to a list; Zapim listens for a customer action and responds automatically, on whichever channel — SMS, WhatsApp, RCS, Email or Voice — that customer is most likely to see it on.
Not for day-to-day journeys. Marketers can use Zapim's visual, drag-and-drop builder and pre-built templates to launch and edit flows themselves; developers are typically only needed for the initial integrations and any custom event tracking.
Most modern platforms, including Zapim, connect via APIs and webhooks so customer profiles, events and revenue data stay in sync with tools like Salesforce, HubSpot or an internal CDP, without requiring a data migration or a rip-and-replace of your existing stack.
AI adds prediction and personalisation on top of static rules — scoring which leads are most likely to convert, flagging customers at risk of churn, and recommending the next best message or offer for each person. On Zapim, this runs inside the same journey builder, so AI-driven decisions and rule-based logic work together rather than as separate tools.
Marketing automation scales down as well as up. Small teams can start with two or three core journeys — like a welcome series and cart recovery — and expand into multi-channel, multi-brand programs as data and volume grow, which is how most Zapim customers begin.
