Zapim's RCS messaging platform is built on our next-gen CPaaS infrastructure, giving businesses a single place to turn one-way texts into two-way, branded conversations. As an RCS service provider with 20+ years of messaging experience, we make sure your customers get messages that look and feel like your app, without needing to install one.
AI personalizes every RCS message your business sends — smart send-time, smart suggestions, smart replies — so customers see offers and updates that are actually relevant to them, and respond faster.
Whether you're messaging 1,000 customers or 10 million, Zapim's CPaaS backbone keeps delivery fast and reliable at peak volume, so your customer experience never degrades during a sale, launch, or service alert.
Give your customers a messaging experience that always lands — rich, interactive, and compatible across every device, while your business gets guaranteed delivery and stronger conversions on every send.
Key features that help your business build customer trust, lift engagement, and simplify rollout, with zero disruption to your existing workflows.
Go live with branded, media-rich messages your customers will actually stop and read, with no extra coding or developer time needed on your side.
Run SMS, WhatsApp, and RCS from one workflow, with automatic fallback that quietly makes sure every customer gets your message on the channel their phone supports.
Every message reaches customers from your verified name and logo, not an unknown number, so they open, trust, and act on it instead of ignoring it as spam.
Give customers carousels, quick-reply buttons, in-app browsing, and rich cards that let them act on your message without ever leaving their chat app.
See exactly how customers are engaging with delivery, read, and click data, so your team can optimize campaigns instead of guessing what's working.
Let customers get instant answers on orders, support, or offers through built-in chatbots and workflows, cutting response time without adding headcount.
Zapim's RCS API sits on our core CPaaS layer, making it a RCS messaging platform built for speed and scale, so B2C businesses can run global, visually rich campaigns without adding infrastructure overhead.
Send rich media, carousels, and two-way messages through one secure API — your team ships customer-facing campaigns fast, with no on-premise setup to manage.
Carrier rules, DLT regulations, and security requirements change constantly — Zapim handles the updates behind the scenes so your customer messages always go through, uninterrupted.
Run RCS, SMS, WhatsApp, and voice on one platform with centralized customer data, so every team — marketing, support, ops — sees the same conversation history.
Zapim's AI-powered RCS API turns routine business messages into personalised conversations that make customers feel understood, not marketed to.
AI studies customer behaviour to time and personalise each RCS send, so messages land when customers are most likely to open, read, and act.
AI instantly routes customer replies to the right chatbot flow, resolving common questions in seconds and freeing your support team for the conversations that need a human.
When a customer needs more than text, Zapim's AI voice layer picks up with natural, real-time conversation, resolving queries the way a live agent would, at any hour.
See how businesses across industries use Zapim's RCS API to give their customers a richer, faster experience.
Choose from the many RCS service providers available and you're choosing your customers' first impression. Give them the messaging experience they already expect with Zapim.
RCS (Rich Communication Services) is the upgrade to SMS — it replaces plain text with rich media, read receipts, typing indicators, and interactive buttons, delivered through the customer's default messaging app instead of the old 160-character SMS format.
Yes. RCS is now supported on iPhones running iOS 18 and later, in addition to Android. Support depends on the customer's carrier enabling it, which is why Zapim automatically falls back to SMS or WhatsApp whenever a device or carrier can't receive RCS.
No. RCS is a native, carrier-based protocol built into the phone's default messaging app, while WhatsApp is a separate app customers must have installed. Many businesses run both, and Zapim's RCS messaging platform lets you manage RCS, WhatsApp, and SMS in one place with automatic fallback between them.
Yes. Zapim's Seamless Fallback guarantees delivery, if a customer's device or carrier can't receive RCS, the message automatically converts and sends as SMS or MMS, so reach stays at 100% regardless of device.
Businesses can send high-resolution images and video, swipeable product carousels, quick-reply and action buttons (like "Buy Now," "Track Order," or "Reschedule"), and branded rich cards — all designed to let customers act without leaving their chat app.
RCS messages carry Verified Sender status, showing your business's real name and logo instead of an unknown number. This visible verification helps customers recognize legitimate messages at a glance and reduces the phishing/spam suspicion that hurts SMS open rates.
Look for a provider that offers verified sender branding, automatic fallback to SMS or WhatsApp when a device can't receive RCS, automated carrier and DLT compliance updates, and clear delivery and engagement analytics. Scalability matters too: your provider should perform as reliably at 10 million messages as at 1,000. Zapim covers all of these from one platform.
