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RCS: Next-Gen Messaging

Turn Simple Text Messages Into A Rich, Interactive Experience

Zapim's RCS Messaging goes beyond SMS, delivering branded, media-rich, app-like content directly to customers' default messaging apps, driving higher engagement without downloads.

Trusted by over 500+ global brands and organizations, including

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ABOUT

Foundation of High-Conversion RCS Communication

Zapim’s RCS API, a next-gen CPaaS solution, redefines customer engagement through rich media, interactivity, and intelligent automation. Deliver visually dynamic, branded conversations that increase reach and conversions.

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AI-Driven Engagement

AI-powered personalisation tailors every RCS message with interactive content and smart suggestions, ensuring higher interaction and faster response rates.

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CPaaS Scalability

Backed by Zapim’s scalable CPaaS infrastructure, the RCS API handles peak message volumes seamlessly while maintaining speed, reliability, and quality delivery.

Benefits

Powerful Rich Messaging

Stand Out in Messaging with Zapim’s RCS Business Messaging

Seamless Customer Reach

Maximize Reach, Ensure Conversions

Engage your customers effortlessly with a messaging solution that guarantees timely delivery, rich interactivity, and seamless compatibility across all mobile platforms, driving stronger connections and conversions.

2Bn+

Monthly Active
RCS Users

70%

Higher Conversion
Rate

100%

Guaranteed
Channels

20+

Years
Experience
Features

Essential RCS Messaging Features for Business Success

Key features help businesses elevate customer experience, drive trust, and optimise communication while making implementation seamless and hassle-free

1. Instant Rich Messaging

Deliver engaging, branded experiences with rich media, seamlessly upgrade your communications without extra coding or developer involvement, making deployment effortless.

2. Seamless Channel Integration

Integrate SMS, WhatsApp, and RCS into one unified workflow, using automatic fallback to ensure messages reach customers on their preferred channels.

3. Branded Trust & Security

Inspire confidence by sending messages with verified sender information and unique brand elements, enhancing security and elevating customer trust for every interaction.

4. Enhanced Interactive Engagement

Boost engagement using interactive content cards, carousels, quick reply buttons, in-app browsing, and rich media attachments that create memorable, actionable experiences.

5. Transparent Performance Insights

Gain complete visibility into message deliverability and engagement with actionable analytics, helping you optimise campaign performance and troubleshoot issues quickly.

6. Automated Customer Interaction

Empower customers with instant answers by creating automated chatbots and workflows for inquiries, support, and marketing, all within the messaging experience.

CPaaS Foundation for RCS

Zapim’s CPaaS: How RCS Delivers Rich Engagement, Flexibility, and Scale

Zapim’s RCS API, a core CPaaS tool, empowers B2C businesses to execute visually-rich, interactive global campaigns with unmatched speed and scale.

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Cloud-Based API

Our secure cloud platform hosts all RCS delivery functions. Access advanced messaging features like rich media, carousels, and two-way communication through a simple API, removing the need for complex on-premise infrastructure.

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Automated Compliance Updates

Zapim continually manages global carrier regulations, DLT compliance, and security updates behind the scenes, so you can focus on crafting impactful conversations.

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Multi-Channel Scalability

Leverage the same unified CPaaS platform for RCS, SMS, WhatsApp, voice, and more, seamlessly scaling your communication strategy while keeping data and user logic centralised.

Capabilities

Intelligent RCS Communication

Experience the future of engagement with Zapim’s AI-powered RCS API, transforming messaging into intelligent, personalised conversations that connect deeply with customers.


Predictive Engagement

AI analyses user behaviour to send perfectly timed, personalised RCS campaigns, boosting open rates and accelerating customer actions effortlessly.

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Smart Conversation Flows

AI-powered routing directs customer replies to chatbots instantly, helping resolve queries faster and reducing agent workload.

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AI Voice Interaction

Zapim’s AI voice feature enables natural, real-time voice conversations where AI interacts, assists, and resolves customer queries, delivering seamless human-like support.

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Use Cases

Use Cases for RCS Messaging

Discover how Zapim's RCS solution can revolutionise communications across key industries.

Retail & E-commerce

Retail & E-commerce

Rich promotional campaigns (lookbooks, interactive product catalogues), cart recovery messages with “Checkout” buttons, and store locator maps sent via RCS.

Travel & Hospitality

Travel & Hospitality

Booking confirmations with QR codes or boarding passes, hotel check-in via message, and upsell offers (room upgrades, tours) with imagery and quick-reply.

Consumer Goods

Consumer Goods

Enhance brand engagement with rich product catalogues, interactive promotions, and real-time inventory updates delivered through immersive messaging experiences.

Healthcare

Healthcare

Improve patient care by sending appointment reminders, prescription refills, lab results, and wellness tips with integrated chatbot assistance for better support.

Automobile

Automobile

Deliver personalised service notifications, maintenance reminders, vehicle health reports, and promotional offers, including test drive scheduling via interactive messages.

Logistics

Logistics

Provide real-time shipment tracking, delivery notifications, digital proof of delivery, and instant customer feedback collection through branded rich messaging threads.

Ready to Transform Your B2C Engagement?

Integrate RCS Business API Today!

FAQs

Frequently Asked Questions

Yes. Zapim's Seamless SMS Fallback is guaranteed. If a customer's device (like an iPhone or an older feature phone) cannot receive an RCS message, the system automatically converts and delivers it as a standard SMS or MMS, ensuring 100% reach.

You can utilise app-like features such as high-resolution images, videos, interactive carousels (swipeable product views), suggested quick reply buttons, and action buttons (e.g., "Buy Now," "View Map," or "Reschedule").

RCS allows for Verified Sender status. Your messages arrive with your company's official name and logo instead of a random number, instantly boosting brand recognition and customer confidence, leading to higher engagement.

Yes. Unlike traditional SMS, Zapim's analytics provide detailed insights, including real-time delivery receipts, read receipts, and click-through tracking on any action buttons, giving you precise campaign measurement.