Push Notifications Marketing can be defined as messages that are “pushed” from backend applications or servers (virtual) to the User Interface (UI) (which includes mobile applications and desktop applications).
What is push notification marketing?
Push Notification Marketing in India is an impactful digital medium to connect with users and send them real-time updates via an app or a browser. Push notifications are short, action-oriented messages that help in user re-engagement and in announcing offers or important updates. Compared to emails or SMS, they won’t get swallowed, making it a more effective way for immediate engagement. Push notification marketing in India is garnering appreciation from companies in the e-commerce, finance, and media sectors due to its low cost, high visibility, and better targeting of customers. It is a potential strategy for organizations looking to increase engagement and user retention.
Types of Push Notifications
- Web Push Notifications
- Commonly used in Push Notification Marketing in India
- Delivered via browsers across desktops, mobiles, and tablets
- Do not necessitate the need for users to have their app open
- Desktop Push Notifications
- Triggered through desktop programs such as Skype, Gmail, etc.
- Works on Windows, macOS, and Linux
- Delivered when the application is closed
- Mobile App Push Notifications
- Sent from apps like WhatsApp, Facebook, or Instagram.
- Supported on Android and iOS platforms
- They are prevalent for mobile-first Push Notification Marketing in India
- Push Notifications on Wearables
- Delivered to smartwatches and fitness trackers
- Supported by Apple, Google, Samsung, etc.
- Distribute personal alerts, such as health statistics and updates
What is the Correct Strategy for Push Notifications?
In the developing arena of push notification marketing in India, push notifications are one of the most effective and immediate forms of access to a potential customer; however, this access should be treated as a privilege, not a right. If your push messages provide no value, then users will disable them, or worse, uninstall your app!
A successful strategy relies on brands ensuring relevance, timing, and the user’s intention. It’s essential to have users feel that your alerts have meaning and can be tailored to them. Besides, measuring benchmark KPIs such as opt-in rates, churn rates, and click-through performance will enable you to improve and develop results further.
Push Notification Strategies include:
- Synchronise user data from all channels (web, app, in-store) so you can understand behaviors succinctly, not siloed
- Provide incentives and demonstrate what value there is in opting in to push messages.
- Make use of analytics to provide the most suited notifications to users’ preferences and their actions.
- Maximize onboarding through scheduled, incentivized push prompts to promote usage
- Promote easy social sharing, which will increase the content reach organically!
Trends for Push Notification Marketing in 2025
AI-Driven Personalization
Marketers are now using AI and machine learning to develop hyper-personalized push messages. By 2025, we will see more dynamic content—notifications that change based on user location, browsing history, or purchase history.
Rich Media Push Notifications
Standard text-based messages are taking a back seat to interactive formats. Expect to see a higher number of rich notifications with images, GIFs, videos, and call-to-action buttons built for conversions and user involvement.
Omnichannel Marketing
Push marketing is no longer happening in a silo. By 2025, brands in India will be building push campaigns as part of a larger messaging strategy leveraging SMS, email, and WhatsApp to further facilitate an omnichannel journey for their customers.
Better Opt-In Experience
Because of recent news regarding user privacy, brands are beginning to rethink their opt-in flows and trying to make them as transparent and relatable as possible. We expect to see more in-context nudges and incentives that make it enjoyable to receive notifications.
Conclusion:
Push Notification Marketing in India has become a vital means for brands to immediately connect with their users in meaningful ways. Push notifications allow brands to both target and personalize messaging, allowing companies to reach specific users in real-time as compared to SMS text messaging.
Zapim’s Push Notifications Services provide the means for businesses to integrate and manage user identification data, build a message, and send strategically. With a user-friendly interface, Zapim gives businesses real-time delivery transparency while ensuring the notifications are timely, relevant, and conversion-focused. Whether you are looking to boost retention or communicate your new campaign, Zapim helps businesses.