Gupshup has launched its self-service RCS Business Messaging platform globally, combining carrier-grade onboarding, built-in AI orchestration, and customer engagement tools in a unified dashboard. The platform enables businesses to create and test RCS agents, obtain carrier approvals, and launch interactive messaging campaigns alongside WhatsApp, SMS, voice, and web channels. With verified business profiles, rich media, AI-powered conversations, and advanced analytics, the solution aims to simplify omnichannel communication and improve customer engagement.